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Graphic with the phrase Learn about Ranked Choice Voting in bold blue letters on a dark background. Features decorative red and white stripes on the left and colorful I Ranked My Vote stickers at the bottom right.

Ranked Choice Voting Educational Page

Client:

  • Better Utah Institute

Services:

  • Web Design, Development, & Maintenance

The Project

I designed a dedicated webpage for the Better Utah Institute to educate voters about Ranked Choice Voting (RCV). The goal was to take a process that often feels complicated and make it clear, approachable, and even a little fun.

What I did

  • Designed and built an educational page on Ranked Choice Voting that balances accuracy and clarity
  • Created custom graphics like mock ballots and step-by-step visuals, to show how rankings and vote transfers work
  • Organized content into scannable sections so readers can quickly grasp key ideas without feeling overwhelmed
  • Used playful visual elements to keep the tone engaging while still supporting educational goals

A cute, smiling lemon with pink cheeks is centered against an orange burst background. The text Squeeze the Day! arcs above it, in white, conveying a cheerful motivational message.
This is screen shot from a page that shows a ranked choice ballot and the incorrect and correct ways to fill in the bubbles.
A screen shot of different colored bar graphs indicating how ranked choice votes are distributed per round until the winner is decided
A cute, shiny red apple with a smiling face and a green leaf on top. Sparkles surround the apple. The text ALL THE PEELS! is written in white on the bottom of the pink background.

Why it made a difference

The page translated dense election concepts into clear visuals and examples, making Ranked Choice Voting feel less abstract and easier to understand. It worked as both a teaching tool and a shareable resource, helping voters feel more prepared and confident.