Community Members for Environmental Justice Website

Client: CMEJ Services: Web Design, Development, & Maintenance The Project A full redesign of CMEJ’s organizational website, including a platform migration from Wix to Squarespace, to better support advocacy, storytelling, and a large body of program and resource content. What I did Led the migration from Wix to Squarespace as part of a broader effort […]

Participatory Budgeting Project (PBP) Resource Library

Three webpages are displayed in a layered fashion against a gray background. The pages feature various elements like text, images, and navigation menus. The designs are modern, with green and blue accents. The main focus is on community engagement.

I led the design and build of a resource library for the Participatory Budgeting Project (PBP) as part of their website redesign. The goal was to make PBP’s tools, guides, and case studies easy to access, organized clearly, and useful for organizers, government officials, and community members alike. The Challenges The Challenges PBP had lots […]

Brand Identity Training for Nonprofits

A stack of colorful cards with text. The visible card reads Brand Identity on a turquoise background. Other cards have partial texts: What is, Why does it matter, and What makes... on yellow, olive, and green backgrounds.

I regularly deliver trainings on mission-driven branding for nonprofit organizations. These sessions help staff and leaders understand how to translate their mission, vision, and values into a cohesive brand identity that builds trust, inspires supporters, and strengthens impact. The Challenges The Challenges Many nonprofits struggle to connect their mission to their brand, which leads to […]

CCNS Logo

A mug featuring a colorful logo for the Community Cooperative Nursery School. The design includes playful letters with a flower, ladder, and caterpillar integrated into the text on a green background.

Services: Brand & Visual Design The Project I designed a new logo for the Community Cooperative Nursery School (CCNS), a parent-run preschool focused on nature, outdoor play, and early education for 2- to 4-year-olds. The goal was to create a visual identity that feels playful and nature-centered, appeals to both kids and parents, and works […]

Center For Economic Democracy Website Redesign

A laptop and smartphone displaying the homepage of a website. The laptop shows a message about building a post-capitalist world prioritizing people and the planet. The smartphone showcases Our Work in Action with an image of diverse people.

Center for Economic Democracy (CED) had a clear mission: to redesign their website to better communicate their goals, engage their audience, and drive deeper involvement with their programs. While their existing site was functional and relatively easy to update, it fell short in design optimization, failing to convert visitors into active participants. My task was […]

“We’ve Got The Power” Vertical Video

A colorful, retro-style design featuring an orange play button inside a black oval with layered borders in yellow, orange, and purple. The green background includes star shapes at the corners.

http://melissa-n-s.com/wp-content/uploads/2024/11/KFTC-v1.5.mp4 I created a vertical video for Kentuckians for the Commonwealth’s “We’ve Got the Power” campaign to amplify voices of people opposing natural gas plant expansions and energy rate hikes. The Challenges The Challenges The subject matter (energy policy, rate hikes, regulation boards) can feel abstract and distant. Many people don’t see how their voice […]

Ranked Choice Voting Educational Page

Graphic with the phrase Learn about Ranked Choice Voting in bold blue letters on a dark background. Features decorative red and white stripes on the left and colorful I Ranked My Vote stickers at the bottom right.

Client: Better Utah Institute Services: Web Design, Development, & Maintenance The Project I designed a dedicated webpage for the Better Utah Institute to educate voters about Ranked Choice Voting (RCV). The goal was to take a process that often feels complicated and make it clear, approachable, and even a little fun. What I did Designed […]

Friends of the Salt Lake City Public Library Brand Guidelines

Open brand identity booklet with a green cover. Inside, pages display guidelines including primary and secondary brand colors.

Services: Strategy & Creative Direction Brand & Visual Design The Project A set of brand guidelines for the Friends of the Salt Lake City Public Library, the fundraising and advocacy arm of the library and its eight branches. Built to reflect their values and make it easier to show up consistently across fundraising and advocacy […]

Chasing the Pink Glow

Four framed illustrations, one each of Yayoi Kusama, Edith Head, Jerry Orbach, and Barbra Streisand

In December 2013, my dad, Dick Nelson, died very suddenly, and I was grief-stricken. Before my sadness, the things that delighted me were always cast with a rosy hue to me. Those things that resonated with me and truly inspired me were imbued with a special pink-colored glow in my mind, like an added sensation […]